Highland Bay Seafoods
Having gone through a re-branding it was felt that the existing Highland Bay Seafoods not only required graphics changes, but also needed extended functionality. The main aim was to build an e-commerce website which could appeal not just to Home Shoppers but also to Wholesale and Retail client.
As well as this, extra content features had to be built in to allow instructional videos and recipes to be added.
After extensive discussion with the client, I re-built the existing site using the latest versions of Joomla and Virtuemart as a framework. The previous version of the site already used Joomla and Virtuemart, and it was decided that it would be best to retain this content system to make the transition as smooth as possible.
The online shop was split into 3 sections for Home Shopper, Retailer and Wholesaler. Un-registered users are now able to view all product details and buy from the Home Shopper section with ease, but only registered users have the ability to view prices and buy Retail and Wholesale products.
The prices and products available to each registered user is also controllable, allowing Highland Bay Seafoods to provide different discounts to preferential customers.
The new content system also provides a simple way to embed video content, which can then be posted to Facebook and other social networks.